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'Black Beauty' at Regent's Park, London

Real Abstraction Campaign

Mariscotti Art is pleased to present its Real Abstraction campaign. Real Abstraction places virtual representations of a wide selection of Mariscotti's sculptures in public spaces around the city of London. The sculptures have been "installed" in popular locations such as Regent's Park, Piccadilly Circus, Buckingham Palace and the Houses of Parliament. Coordinates for existing sculptures will be published on a weekly basis at mariscottiart.com. Also, the campaign is set to release a free mobile phone app later this year that will give live coordinates of the locations where the sculptures can be found as well as allow visitors to post photos of themselves and their friends in front of the works.

Painter and sculptor Osvaldo Mariscotti started the Real Abstraction campaign inspired by his belief that art should be available to everyone and should form an integral part of every person's life. In Mariscotti's words, "good art should challenge our aesthetic perception but it should, at the same time, be welcoming and inclusive." Art is an inexhaustible resource that helps us understand ever more complex levels of expression and, as such, it is a resource that should be easily available to every person, not just confined within the walls of a museum. Aided by today's technology, Mariscotti is seeking to achieve just that by embedding his work in the fabric of daily life to create ever more meaningful experiences and connections between the viewer and the work of art.

You can now find the brand new Real Abstraction App at the Google Play Store: Mariscotti Art's Real Abstraction

(If you would like your photo to be featured on mariscottiart.com, send us an email at support@mariscottiart.com with your picture attached and a brief comment including date and location.)

Where in the World is Mariscotti?

Welcome to the World of Mariscotti Art! Based on AR (Augmented Reality) technology, Real Abstraction allows you to explore your surroundings and uncover 3d sculptures that have been placed in different spots all over the world. The app gives approximate distance and direction to each work with respect to your current location. You can touch the sculptures to get a complete description of the "real" work as well as capture and share your screen at any time.

Every month the locations of the sculptures will be reset as well as the prices awarded for discovering them! A list including the cities where the sculptures can be found will be published at the beginning of every month on the official Real Abstraction Page.

With all that being said, we wish you good luck and happy hunting!

Discovered!

London, GB (1): The Shard - Aug 2nd, 2014

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